Decide.
Success today is defined by firm and clear decisions. We all need a process to arrive at decisions not swayed by our own cognitive bias. Decisions happen when you begin to unthink.
Do without doing
A singular goal for all our endeavours.
Leading towards effortless action.
Unthink Offers
a chance to deliberate before the decisions are made when it comes to product design and design culture
Unthink Decisions
Unthink Decision Workshops are purpose designed to help teams to evaluate options and make decisions without cognitive bias
Unthink culture
A comprehensive turnkey design team set up and managed service offering to build a design culture that’s built to foster curiosity.
Unthinkers
We’ve been lucky to collaborate with high clarity thinkers
who were ready to Unthink with us
“Unthink has saved us thousands of hours of work and has unlocked insights we never thought possible.”
Annie Steiner
CEO, Greenprint
Try Autopilot
The unthink blog that tries to make sense of why we do the things we do and don’t.
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Perched
As we see the world around us we mostly see what we want to see. This subjective perspective can be quite limiting if we have to truly taste what the world has to offer. But do we even understand this limitation? As UX practitioners we like to say we can step into the user’s shoes…
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“ kitney Aadmi the?”
When Salim-javed wrote this timeless dialogue they relied on just the simple turn of phrase to add spice to the Gabbar charm. But did they know it would become so iconic? Wasn’t it this instinct to find what tickles the masses that made them legends? A classic fight back from the creatives across ad agencies…
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Where is Maya?
Look around you and spot something in purple. Did you? Chances are you spotted something that you’d not seen earlier. You know how it works- confirmation bias makes us see what we want to see. To the extent we see something that’s not even there. Ancient scriptures have captured this illusory nature of reality and…
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Expression of intent
Writing an essay at the crack of dawn was never my cup of tea. I’m more of a coffee person. When the need to start putting together the various influencing thoughts, synthesize and form a coherent idea became unputdownable I had no choice. So I began this writing therapy. A simple example of an overflowing…